user journey mapping
Pearson brought me on as an additional UX resource to create user journey maps that organized existing research into clear, actionable insights for their new “Branded Marketplace” product.
my process
Pearson provided three user personas as well as recordings from their usability testing sessions and the final summary report.
I built detailed journey maps for each persona based on how the users interacted with the Branded Marketplace prototype across three key phases of the enrollment funnel as well as their think aloud feedback.
I then identified opportunities for improvement within each stage based on the collected information.
These journey maps helped the stakeholders better understand how each persona is navigating the prototype, what they were attracted to, and how to address friction points in the design before development begins. They also helped build cross-functional team alignment and empathy for the user.