ADDITIONAL WORK
journey mapping
Translated usability research into actionable user journey maps for a new “Branded Marketplace” product, bringing clarity to how different personas navigate key stages of the enrollment funnel.
arizona state university’s digital enrollment guide
ASU has recently started partnering with companies like Starbucks to extend their online degree program as an education benefit to employees. They needed a customizable digital experience that would feel personalized & address the needs of prospective students while providing all the reporting milestones necessary to manage enrollment. This case study includes my contributions to the project as lead UX Designer.
Arizona State University’s Degree Audit experience
Arizona State University’s Degree Audit Reporting System (DARS) is a complicated, but important tool used by students to track their progress towards graduation. My team and I created an interactive video guide that explains how to interpret their audit and provide custom tips based on their primary academic goal and academic status. After exploring the guide, students felt they would be able to have a shorter & more productive meeting with their advisor.
Starbucks in-store immersion
I got into the shoes of Starbucks partners (employees) for a day to observe in-store communication channels, available technology, the overall pace and how partners spend their time, as well as understand their knowledge of the Starbucks College Achievement Plan and what they think about the resources available to them. Find out what I learned.